Our client is an Irish owned health drinks company based in Carlow. Due to growth and an exciting time of recent success, they are looking for a Marketing Executive to join their growing team in Carlow. This is an excellent opportunity for a recent graduate or a Marketing Executive with 1 years’ experience to join a growing – forward thinking team.
Purpose of the role:
- Design and implement the advertising and promotion strategy for the company.
- Create product packages that meet and exceed market expectations.
- Ensure that the company is properly positioned in the market and that their audience understands and accepts their values.
- Implement a dynamic pricing model that ensures the client’s facilities are being used to create maximum revenue at all times.
- Manage a program that generates detailed customer feedback and has formal systems to act upon it.
- Develop brand awareness for the client’s brand, particularly through maximising their impact on social media. Create continuous content updates on Facebook, Instagram, Twitter and other social media outlets as appropriate.
- Drive new product / event / experience development activity. Generate viable new product concepts of at least one per quarter. Each to be fully researched and costed with realistic revenue projections worked through.
- Manage SEO activity.
- Liaise with external PR, Advertising and Media outlets. Become an advocate for the business across on-line and broadcast media platforms.
- Attend industry events and communicate with international peers to ensure that we follow best marketing practice at all times.
Knowledge & Experience Required:
- 3rd Level Degree in Digital Market or equivalent
- 1 years’ experience in a similar role
- Ambitious, motivated and a drive to succeed
- Excellent planning and organisational skills
- Ability to work alone and as part of a team