Job description

Our client is an Irish owned health drinks company based in Carlow. Due to growth and an exciting time of recent success, they are looking for a Marketing Executive to join their growing team in Carlow. This is an excellent opportunity for a recent graduate or a Marketing Executive with 1 years’ experience to join a growing – forward thinking team.

Purpose of the role:

  • Design and implement the advertising and promotion strategy for the company.
  • Create product packages that meet and exceed market expectations.
  • Ensure that the company is properly positioned in the market and that their audience understands and accepts their values.
  • Implement a dynamic pricing model that ensures the client’s facilities are being used to create maximum revenue at all times.
  • Manage a program that generates detailed customer feedback and has formal systems to act upon it.
  • Develop brand awareness for the client’s brand, particularly through maximising their impact on social media. Create continuous content updates on Facebook, Instagram, Twitter and other social media outlets as appropriate.
  • Drive new product / event / experience development activity. Generate viable new product concepts of at least one per quarter. Each to be fully researched and costed with realistic revenue projections worked through.
  • Manage SEO activity.
  • Liaise with external PR, Advertising and Media outlets. Become an advocate for the business across on-line and broadcast media platforms.
  • Attend industry events and communicate with international peers to ensure that we follow best marketing practice at all times.

Knowledge & Experience Required:

  • 3rd Level Degree in Digital Market or equivalent
  • 1 years’ experience in a similar role
  • Ambitious, motivated and a drive to succeed
  • Excellent planning and organisational skills
  • Ability to work alone and as part of a team